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Crowdfunding Project Feature #2 (TrueBrain)

  • Writer: Richard J Yun
    Richard J Yun
  • Dec 22, 2019
  • 2 min read

The start engine is a fairly new crowdfunding platform that hosts many unique projects. Unlike Kickstarter or other fundraising platforms, you can actually buy "shares" of the company on top of the rewards you get for contributing to the project!


The best part about crowdsourcing platforms is that you are an early adopter and get to experience the coolest products before it becomes mainstream!


This post focuses on Smart-soda.

Crowdfunding Project Feature #2 (TruBrain)





What is it?

TruBrain offers a range of drinks – or alternatively capsules – containing a combination of several nutrients plus a nootropic ('smart drug'), principally piracetam or the related oxiracetam (in 'turbo' packets.)


What's unique about TruBrain?

At TruBrain, we want you to perform at your peak with focus and ease. Our existing products, Brain Food (Nootropics) and Ketones, support the biological conditions that are necessary for peak cognitive performance. They give a natural nudge to what you have inside you


What's in it?

"Our key ingredients are called nootropics. Nootropics are functional amino acids, nutrients, and minerals that are consumed by the brain and directly support cognitive function."


What do TruBrain products do?

The 1 oz shots help with

- Upgrade working memory

- Boost mental output

- Overcome mental blocks


How does it work?

"Our formula increases blood flow to the brain, which delivers more oxygen and glucose to neurons. This improves the brain’s “plasticity” or the ability to make new connections. In addition, our formula provides raw materials, like magnesium and choline, that naturally support your brain's metabolism and function."




Does it actually work?

They validate TruBrain from both third party clinical and EEG brainwave analysis. The research consensus is that our select nootropics increase alpha brain wave activity, enhance verbal fluency, and improve memory and learning. In addition, at our lab in Los Angeles, CA we validate efficacy with quantitative brainwave data, instead of relying solely on people’s subjective assessments. The main objective we have is to boost high alpha brain waves, which is associated with improved cognitive function.


TrueBrain's Mission

TrueBrain's mission is to make high-performance nutrition that’s accessible to mainstream consumers. TruBrain’s Nootropics and Ketones deliver a material benefit in people’s lives, and our role is to help them access these benefits. We work to offer compelling, proactive health alternatives to low-performance packaged foods and overly-stimulating pharmaceuticals. Our existing products have helped countless people. The new product is a blend CBD and our patent-pending nootropics that will stand alone in both the CBD and Nootropic product spaces as the only thing like it. We think that through our brand recognition, extensive press coverage, and rapid growth, we will gain widespread adoption.



I'm a UofT student and this is a student exploration project sponsored by KiImpact.com

 
 
 

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