Crowdfunding Project Feature #4 (GLOW Beverages)

In this series, I feature 'biohacking' startups that I find interesting and could possibly revolutionize the future.

Whether you are planning to invest in some trending startups in the future or just interested in learning more about biohacking, I hope you enjoy today's feature.

GLOW Beverages

Glow beverages, is a thoughtful blend of vitamins, herbs, amino acids and electrolytes to hydrate and help support liver health, mood & immunity.

Companies such as Facebook HQ, GOOGLE, Ring, UBER, Pandora, Zip Recruiter- have chosen Glow beverages as a partner to provide functional beverages to their team.

CEO and serial entrepreneur, John Larson, has an extensive and diverse background having built numerous successful businesses.

The Problem

Traditional hydration and energy drinks are failing consumers

Functional hydration & energy drinks are currently created for, and marketed to, extreme athletes & adolescent males.  More sophisticated beverages, like sparkling waters, lack function and are merely water with added flavor.

These products fail to meet the needs of millennials today, who live through experiences: they're more sophisticated in taste, health, fitness, and social activities.

The Solution

Providing premium nutrients for all solutions

GLOW offers sparkling, highly functional beverages in premium sustainable packaging - formulated to support the entire body and mind without unnecessary artificial ingredients, sugar, carbohydrates, and calories. Our award-winning drinks are perfect any time of day: from the gym to the office, to a night out. GLOW supports today's healthy, productive, and socially active consumers. 

GLOW Beverages produces low-calorie premium sparkling beverages offered in Spicy Watermelon and Mango Apricot flavors.

GLOW Beverages - Hydration: infused with vitamins, herbs, amino acids, minerals, electrolytes, and antioxidants low Beverages – Hydration + Energy: the same composition as our hydration drink, in addition to Green Coffee Bean Extract and B-12. Both hydration and energy are offered in two different flavor profiles

The Market

GLOW Beverages was created to serve a premium audience who is currently underserved or forgotten in the current functional beverage landscape. Specifically, those audiences include the Fitness Conscious, Health Conscious, Socially Active, and Productive & Professional individuals. All four of these personas share some common attributes: above-average education, disposable income, a “story living” lifestyle.

What's Special About Glow?

GLOW Beverages is disrupting the functional and new-age beverage market by not only incorporating the expected ingredients of vitamins, minerals, and electrolytes, but by adding what we believe to be never before seen ingredients such as 5HTP, Amino Acids, Prickly Pear Extract, and Milk Thistle Extract.

Sources:

https://www.startengine.com/glow-beverages

I'm a UofT student and this is a student exploration project sponsored by KiImpact.com