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Is Smart Jewelry The Next Big Fitness Trend For Women?

  • Writer: Richard J Yun
    Richard J Yun
  • Jan 11, 2020
  • 2 min read

We all know about the fitness trackers that exist today.

But what if none of these options suit you?


Now there's a company that is currently trying to disrupt the wearable tech industry by providing a fitness tracker in the form of jewelry.


Bellabeat

Quick Overview


Bellabeat is a high-tech company that manufactures smart jewelry. The company has offices in Zagreb, San Francisco, London and Hong Kong.


The company's most known product is the Bellabeat Leaf, with more than 700,000 sold as of 2017.


The Leaf is a pendant that tracks your sleep cycles, activity, breathing, and monthly cycles. You can wear it as a bracelet, necklace, or clip.


Unique Features


1. The Leaf estimates what time you fell asleep and can pretty accurately tell what time you wake up.


When you sync, it gives you the option to adjust what time you fell asleep. You also need to designate where you wore the Leaf (it recommends that you clip it onto your shirt).

It tracks how well you sleep based on how much you move.


2. The Leaf tracks your activity.


The Leaf also tracks your activity during the day, including how many steps you take, how far you've walked, and how many calories you've burned. You manually enter your height and weight during the setup so that it can estimate how many calories you burn.

After you sync, you can label certain periods of exercise with activities, or just let it track your movements throughout the day. It distinguishes regular, smaller movement from exercise (prolonged activity for five or more minutes). I like that it emphasizes active time instead of calories, because I don't have time to rigorously work out every day, but I can make time to move.


3. Inactivity Alert


There's also an inactivity alert, which prompts the Leaf to vibrate if you're inactive for longer than you'd like to be.


4. Breathing Exercises


The Leaf encourages you to take 10 minutes per day to focus on your breathing.


But the Leaf has a section for breathing exercises where you clip the pendant to the hem of your pants and listen to guided breathing tracks, ranging from beginner to advanced. There's even one for menstrual discomfort.


The app has a built-in period tracker. You can also turn your Leaf into a birth control reminder.


First, you manually enter in when your last period was and how long your cycle is. Then the app tells you how many days until your next period, and when you're ovulating. It's pretty cool if you're not on birth control, so your period doesn't surprise you, or if you're trying to get pregnant so you can see which days you're ovulating.

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Product Review


It's so much more than a fitness tracker. It's pretty, tracks menstrual cycles, and monitors levels of activity. But what really caught me is the sleep tracker, which I haven't seen before. I love the idea of finding how I can get my best night's sleep. I love that it doesn't have to be worn in any particular place — it adapts to whether you decide you'd like to wear it as a necklace or hide it as a clip-on your bra. Fitness trackers seem to want to help you lose weight, while the Leaf helps you be healthier all around.

- Katherine Fiorillo (BuzzFeed Writer)





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